Project Title: Boston Design Week Deliverables

Medium: InDesign

Date of Completion: 2023

For this assignment, I designed a logo, guidebook cover, billboard, and a few other deliverables for Boston Design Week 2023. I started by researching Boston Design Week’s past promotional branding schemes to understand what they’ve done previously. This sparked an idea to rethink the core identity and then use it graphically and typographically to create visual interest and dynamism. I started with the colors I knew would be appropriate for the festival, then created a revamped logo design and applied it using themes and variations.